Graphic Apparel Design - Mentored Project
Year
2025
Skills
Apparel Design
Graphic Production Design
Color Trend Study
The Abercrombie & Fitch brand is the iconic American brand for young millennials, who believe every day should feel as exceptional as the start of a long weekend. Their customer embodies excitement and optimism and inspires each other to find the confidence to push boundaries every day.
This collection surrounds the feeling of a summertime's end in New England. Working alongside full time graphic designers on the Abercrombie and Hollister teams to understand the brand, graphic style, and trend research necessary to generate an effective skew.
The collection mood.
A treasure trove of grained, broken-in 90s tees. Each item in Dad’s closet brings a memory from when he was wearing it. The boxy, heavyweight band tees, and collegiate plastisol ink crumbles, and leaves a trail of where he has been.
The passing down of these tees through generations and into thrift stores creates a story in every stitch.
The collection mood.
A treasure trove of grained, broken-in 90s tees. Each item in Dad’s closet brings a memory from when he was wearing it. The boxy, heavyweight band tees, and collegiate plastisol ink crumbles, and leaves a trail of where he has been.
The passing down of these tees through generations and into thrift stores creates a story in every stitch.
The collection mood.
A treasure trove of grained, broken-in 90s tees. Each item in Dad’s closet brings a memory from when he was wearing it. The boxy, heavyweight band tees, and collegiate plastisol ink crumbles, and leaves a trail of where he has been.
The passing down of these tees through generations and into thrift stores creates a story in every stitch.
Customer profile.
Tyler Lee 31m
Tyler is a young millennial entering his first big-time agency role as a photographer in New York City.
He is originally from New England, and finds inspiration in the beauty of his surroundings.
This big move will be the farthest Tyler has ever ventured from home. While he is proud of his journey and his new found friends, his mind wanders.
He dreams of late summers in New England; the smell of the salted air, and the endless weekends in the amber haze.
Customer profile.
Tyler Lee 31m
Tyler is a young millennial entering his first big-time agency role as a photographer in New York City.
He is originally from New England, and finds inspiration in the beauty of his surroundings.
This big move will be the farthest Tyler has ever ventured from home. While he is proud of his journey and his new found friends, his mind wanders.
He dreams of late summers in New England; the smell of the salted air, and the endless weekends in the amber haze.
Customer profile.
Tyler Lee 31m
Tyler is a young millennial entering his first big-time agency role as a photographer in New York City.
He is originally from New England, and finds inspiration in the beauty of his surroundings.
This big move will be the farthest Tyler has ever ventured from home. While he is proud of his journey and his new found friends, his mind wanders.
He dreams of late summers in New England; the smell of the salted air, and the endless weekends in the amber haze.
Everyday life.
Tyler expresses himself through his art, and through his wardrobe. Every day is a new way to express himself.
Despite his new home in New York City, he still carries the same New England wardrobe.
Many of his clothes are thrifted, passed down, or collected over the years.
Everyday life.
Tyler expresses himself through his art, and through his wardrobe. Every day is a new way to express himself.
Despite his new home in New York City, he still carries the same New England wardrobe.
Many of his clothes are thrifted, passed down, or collected over the years.
Everyday life.
Tyler expresses himself through his art, and through his wardrobe. Every day is a new way to express himself.
Despite his new home in New York City, he still carries the same New England wardrobe.
Many of his clothes are thrifted, passed down, or collected over the years.
Understanding interests.
Special attention was placed on the media the target audience consumes, and what might inspire their wardrobe and everyday life.
Understanding interests.
Special attention was placed on the media the target audience consumes, and what might inspire their wardrobe and everyday life.
Finding a palette to guide appeal.
Finding a palette to guide appeal.
Keeping runway at the front of mind.
Collegiate Prep VOGUE FALL WINTER 2025
Prep-inspired looks, ways to wear and re-wear classic heritage pieces. Incorporating texture through tangible elements or extreme draping.
Second Hand NYLON FALL 2025
The average luxury item is up 25%, second hand vintage becomes a more acceptable and universally acceptable source.
Y2K Revival VOGUE GRAPHIC TEE REVIVAL 2025 / Phillip Lim
A physical representation of thoughts and ideas reminiscent of Britney Spears’s “Dump Him,” and Paris Hilton’s “Stop Being Desperate”.
Keeping runway at the front of mind.
Collegiate Prep VOGUE FALL WINTER 2025
Prep-inspired looks, ways to wear and re-wear classic heritage pieces. Incorporating texture through tangible elements or extreme draping.
Second Hand NYLON FALL 2025
The average luxury item is up 25%, second hand vintage becomes a more acceptable and universally acceptable source.
Y2K Revival VOGUE GRAPHIC TEE REVIVAL 2025 / Phillip Lim
A physical representation of thoughts and ideas reminiscent of Britney Spears’s “Dump Him,” and Paris Hilton’s “Stop Being Desperate”.
Keeping runway at the front of mind.
Collegiate Prep VOGUE FALL WINTER 2025
Prep-inspired looks, ways to wear and re-wear classic heritage pieces. Incorporating texture through tangible elements or extreme draping.
Second Hand NYLON FALL 2025
The average luxury item is up 25%, second hand vintage becomes a more acceptable and universally acceptable source.
Y2K Revival VOGUE GRAPHIC TEE REVIVAL 2025 / Phillip Lim
A physical representation of thoughts and ideas reminiscent of Britney Spears’s “Dump Him,” and Paris Hilton’s “Stop Being Desperate”.
Understanding the brand.
Understanding the brand.
Understanding the brand.
Bold, maximalist text
Screen printable appearance
Grained halftones
Vector overlays
Bright primary color palettes
Gradient map aesthetic
Bold, maximalist text
Screen printable appearance
Grained halftones
Vector overlays
Bright primary color palettes
Gradient map aesthetic
Bold, maximalist text
Screen printable appearance
Grained halftones
Vector overlays
Bright primary color palettes
Gradient map aesthetic
Tall or square compositions
Tricolor favoring
Fine grain gradients
Tall serifs & extravagant script
Strong use of negative space
3 plane text layering
Tall or square compositions
Tricolor favoring
Fine grain gradients
Tall serifs & extravagant script
Strong use of negative space
3 plane text layering
Tall or square compositions
Tricolor favoring
Fine grain gradients
Tall serifs & extravagant script
Strong use of negative space
3 plane text layering
Creating a roadmap.
To capture the worn out, ink-bled design aesthetic, designs will feature a painterly in transfer. Diagonal, and grain halftones will be utilized to maximize print detail, while resembling the diagonal loom of flannel.
Creating a roadmap.
To capture the worn out, ink-bled design aesthetic, designs will feature a painterly in transfer. Diagonal, and grain halftones will be utilized to maximize print detail, while resembling the diagonal loom of flannel.
Creating a roadmap.
To capture the worn out, ink-bled design aesthetic, designs will feature a painterly in transfer. Diagonal, and grain halftones will be utilized to maximize print detail, while resembling the diagonal loom of flannel.
Exploring typography.
Collegiate, Genuine, Thoughtful, and Human
The selected type represent the archetypes for all other chosen typography in the collection. I selected these fonts to reflect Abercrombie’s brand image, ideals, and the collection Mood Board.
Exploring typography.
Collegiate, Genuine, Thoughtful, and Human
The selected type represent the archetypes for all other chosen typography in the collection. I selected these fonts to reflect Abercrombie’s brand image, ideals, and the collection Mood Board.
The processing.
All designs are created in a non-destructive nature, with each individual color and element having its own unique processing to be changed using a levels map. This makes the editing process fast, clean, and efficient, while maintaining longevity.
The processing.
All designs are created in a non-destructive nature, with each individual color and element having its own unique processing to be changed using a levels map. This makes the editing process fast, clean, and efficient, while maintaining longevity.
The processing.
All designs are created in a non-destructive nature, with each individual color and element having its own unique processing to be changed using a levels map. This makes the editing process fast, clean, and efficient, while maintaining longevity.
Keeping manufacturing in mind.
To fully capture the screen print aesthetic in the design, each color was individually separated, halftoned, and touched up.
The colors were also slightly offset and blurred to give a more overblown, thresholded, and imperfect appearance.
Keeping manufacturing in mind.
To fully capture the screen print aesthetic in the design, each color was individually separated, halftoned, and touched up.
The colors were also slightly offset and blurred to give a more overblown, thresholded, and imperfect appearance.
Keeping manufacturing in mind.
To fully capture the screen print aesthetic in the design, each color was individually separated, halftoned, and touched up.
The colors were also slightly offset and blurred to give a more overblown, thresholded, and imperfect appearance.
Honoring heritage.
In 1909, Abercrombie & Fitch Co. mailed over 50,000 copies of its 456-page catalog worldwide These hand-drawn graphics and script-serif prints heavily inspired the heritage of future pieces, and even my own.
Honoring heritage.
In 1909, Abercrombie & Fitch Co. mailed over 50,000 copies of its 456-page catalog worldwide These hand-drawn graphics and script-serif prints heavily inspired the heritage of future pieces, and even my own.
Honoring heritage.
In 1909, Abercrombie & Fitch Co. mailed over 50,000 copies of its 456-page catalog worldwide These hand-drawn graphics and script-serif prints heavily inspired the heritage of future pieces, and even my own.
The yankee tee.
Historically, the term Yankee refers to a New Englander, often someone with deep regional roots, a practical, frugal, and independent character, and sometimes a distinctive accent or old-fashioned charm.
The yankee tee.
Historically, the term Yankee refers to a New Englander, often someone with deep regional roots, a practical, frugal, and independent character, and sometimes a distinctive accent or old-fashioned charm.
The decoy tee.
The Duck stamp is a symbol of Americana, and a symbol of sustainable conservation for wildlife habitats. Nothing speaks to fall more than the migration of spirits, students, and yes...Ducks.
The decoy tee.
The Duck stamp is a symbol of Americana, and a symbol of sustainable conservation for wildlife habitats. Nothing speaks to fall more than the migration of spirits, students, and yes...Ducks.
"The King" hoodie.
As Summer comes to a close, so does the NASCAR season.
Richard (The King) Petty’s 1971 Plymouth Roadrunner was built for, and owned the late season NASCAR Grand National Season.
"The King" hoodie.
As Summer comes to a close, so does the NASCAR season.
Richard (The King) Petty’s 1971 Plymouth Roadrunner was built for, and owned the late season NASCAR Grand National Season.
The dynasty hoodie.
A trademark item in the New England Dad starter-pack is some loud, bold, and proud Patriots gear.
The dynasty hoodie.
A trademark item in the New England Dad starter-pack is some loud, bold, and proud Patriots gear.
The longneck crew.
Nothing speaks classic Americana like the King of Beers; Budweiser. A taste of western to add some flavor to the east coast theme. This piece acts as a juxtaposition to draw attention to the east coast focus.
The longneck crew.
Nothing speaks classic Americana like the King of Beers; Budweiser. A taste of western to add some flavor to the east coast theme. This piece acts as a juxtaposition to draw attention to the east coast focus.
The heritage tee.
A throwback to the A&F legacy of east coast sporting goods and sporting apparel. The text and print overlays are heavily inspired by A&F Co catalog graphics and advertisements dating back to 1960.
The heritage tee.
A throwback to the A&F legacy of east coast sporting goods and sporting apparel. The text and print overlays are heavily inspired by A&F Co catalog graphics and advertisements dating back to 1960.
